The company logo is the cornerstone of its Identity System. A logo is the identity of the company, it creates the first impression . The logo is the single most important design element in a marketing communication system and it says a lot about the company .
Distilling the persona, mission, or market approach into a single gesture or emotion - that can be conveyed by a strong stand-alone image - is the heart and soul of the logo-design process. We conduct research specific to a client's industry and positioning to apply that precise artistic representation that will encompass the appropriate business image.
A strong corporate logo is the company's mark . It has been proven that the consistent application of a mark over a period of time far outweighs the value of the design itself. However, corporate identity is not just a logo or a name of a company. Corporate identity is what makes a company special and unique. It expresses the company's approach to business,its values and business culture.
It is reflected in everything from quality of the products and/or services, to the marketing strategies, communication media, and working environment.It enables the company to build recognition and loyalty among clients, to communicate its values and special approach to business in a memorable way, to establish a benchmark to set goals, and to give employees a sense of belonging to a team. Given the importance of a consistent corporate identity, it is crucial that policies and procedures regarding the identity are put in place and enforced. A Corporate Style Guide is a standards document and tool set governing the researched and management-endorsed look of the company's marketing communications system. When the style guide is used properly the elements support the company and allow it to speak with one voice.
Thursday, May 3, 2007
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